Clean Beauty Standards, Applied to Your Toothpaste

Whole Foods Market built its reputation on one simple belief: what goes on your body is as important as what goes in it. The 365 by Whole Foods Market Fluoride-Free Toothpaste lives that standard in every squeeze. This peppermint-flavored whitening toothpaste controls tartar buildup, gently whitens teeth, and freshens breath — all with a natural formula that meets Whole Foods Market's industry-leading ingredient standards. That means 240+ commonly used beauty and body care ingredients are banned from this formula, including parabens, phthalates, formaldehyde donors, oxybenzone, PFAS, and EDTA. Organic claims are backed by third-party certification. This is the toothpaste for the shopper who reads labels, demands transparency, and refuses to compromise on what they put in their mouth.

✨ Key Benefits

• 🚫 Fluoride Free — Clean formula for those who prefer fluoride-free oral care
• 🦷 Whitening & Tartar Control — Gently whitens teeth and helps control tartar buildup with regular brushing
• 🌿 Natural Formula — Meets Whole Foods Market's strict ingredient standards — 240+ banned ingredients
• 🚫 Free of Parabens, Phthalates, PFAS & EDTA — No formaldehyde donors, oxybenzone, or other commonly flagged ingredients
• 🌿 Refreshing Peppermint Flavor — Fresh, clean taste for a satisfying daily brushing experience
• 🏅 Organic Claims Third-Party Certified — Backed by USDA National Organic Standards when applicable
• 💰 Whole Foods Market Value — Premium clean oral care at an accessible everyday price

📋 Product Specifications

🛡️ Trust & Guarantee

• ✅ Whole Foods Market ingredient standards — 240+ banned ingredients
• ✅ Fluoride free, paraben free, phthalate free, PFAS free, EDTA free
• ✅ Organic claims backed by third-party USDA certification
• ✅ Genuine 365 by Whole Foods Market product
• ✅ Ships fast from our US warehouse
• ✅ 30-day hassle-free returns
• ✅ Secure checkout — SSL encrypted