{"product_id":"365-whole-foods-fluoride-free-whitening-toothpaste-peppermint-55oz","title":"365 Whole Foods Fluoride-Free Whitening Toothpaste 5.5oz","description":"\u003ch2\u003eClean Beauty Standards, Applied to Your Toothpaste\u003c\/h2\u003e\u003cp\u003eWhole Foods Market built its reputation on one simple belief: what goes on your body is as important as what goes in it. The 365 by Whole Foods Market Fluoride-Free Toothpaste lives that standard in every squeeze. This peppermint-flavored whitening toothpaste controls tartar buildup, gently whitens teeth, and freshens breath — all with a natural formula that meets Whole Foods Market's industry-leading ingredient standards. That means 240+ commonly used beauty and body care ingredients are banned from this formula, including parabens, phthalates, formaldehyde donors, oxybenzone, PFAS, and EDTA. Organic claims are backed by third-party certification. This is the toothpaste for the shopper who reads labels, demands transparency, and refuses to compromise on what they put in their mouth.\u003c\/p\u003e\u003ch2\u003e✨ Key Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e🚫 \u003cstrong\u003eFluoride Free\u003c\/strong\u003e — Clean formula for those who prefer fluoride-free oral care\u003c\/li\u003e\n\u003cli\u003e🦷 \u003cstrong\u003eWhitening \u0026amp; Tartar Control\u003c\/strong\u003e — Gently whitens teeth and helps control tartar buildup with regular brushing\u003c\/li\u003e\n\u003cli\u003e🌿 \u003cstrong\u003eNatural Formula\u003c\/strong\u003e — Meets Whole Foods Market's strict ingredient standards — 240+ banned ingredients\u003c\/li\u003e\n\u003cli\u003e🚫 \u003cstrong\u003eFree of Parabens, Phthalates, PFAS \u0026amp; EDTA\u003c\/strong\u003e — No formaldehyde donors, oxybenzone, or other commonly flagged ingredients\u003c\/li\u003e\n\u003cli\u003e🌿 \u003cstrong\u003eRefreshing Peppermint Flavor\u003c\/strong\u003e — Fresh, clean taste for a satisfying daily brushing experience\u003c\/li\u003e\n\u003cli\u003e🏅 \u003cstrong\u003eOrganic Claims Third-Party Certified\u003c\/strong\u003e — Backed by USDA National Organic Standards when applicable\u003c\/li\u003e\n\u003cli\u003e💰 \u003cstrong\u003eWhole Foods Market Value\u003c\/strong\u003e — Premium clean oral care at an accessible everyday price\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e📋 Product Specifications\u003c\/h2\u003e\u003ctable style=\"width:100%;border-collapse:collapse;font-size:14px;\"\u003e\u003ctbody\u003e\n\u003ctr style=\"background:#f9f9f9;\"\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003e365 by Whole Foods Market\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003e\u003cstrong\u003eFlavor\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003ePeppermint\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#f9f9f9;\"\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003e5.5 oz (155.9g)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003e\u003cstrong\u003eFluoride\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003eFluoride Free\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#f9f9f9;\"\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003eWhitening, Tartar Control, Fresh Breath\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003e\u003cstrong\u003eFormula\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003eNatural\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#f9f9f9;\"\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003e\u003cstrong\u003eBanned Ingredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003e240+ Ingredients Banned (Parabens, Phthalates, PFAS, EDTA, Formaldehyde Donors, Oxybenzone)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003e\u003cstrong\u003eCertifications\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003eOrganic Claims Third-Party Certified (USDA National Organic Standards)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#f9f9f9;\"\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003e\u003cstrong\u003eSuitable For\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003eAdults, Daily Use\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003e\u003cstrong\u003ePackage Dimensions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003e7.2 x 2.0 x 1.2 inches\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#f9f9f9;\"\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003e\u003cstrong\u003eSKU\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003eB07NR6QPC4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003e\u003cstrong\u003eBarcode (UPC)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border:1px solid #e0e0e0;\"\u003e099482479589\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch2\u003e🛡️ Trust \u0026amp; Guarantee\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e✅ Whole Foods Market ingredient standards — 240+ banned ingredients\u003c\/li\u003e\n\u003cli\u003e✅ Fluoride free, paraben free, phthalate free, PFAS free, EDTA free\u003c\/li\u003e\n\u003cli\u003e✅ Organic claims backed by third-party USDA certification\u003c\/li\u003e\n\u003cli\u003e✅ Genuine 365 by Whole Foods Market product\u003c\/li\u003e\n\u003cli\u003e✅ Ships fast from our US warehouse\u003c\/li\u003e\n\u003cli\u003e✅ 30-day hassle-free returns\u003c\/li\u003e\n\u003cli\u003e✅ Secure checkout — SSL encrypted\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"365 by Whole Foods Market","offers":[{"title":"Default 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